80s Casual Classics
The primary objective of the presentation was to show content elevation via creative direction in order to enhance aesthetics and conversions.
My Role
Responsibilities
Following a sold out t-shirt collaboration with 80s Casual Classics, they were looking for advisory on marketing. So I assembled a D.O.P, Stylist, model and location.
Collaboration
Working with a photographer and model who understood the culture of the platform was vital to the success of the shoots. A fun process.
The core challenge was to give retro sportswear pieces a high end look. This was relevant to potentially attract new premium brands to the platform. By crafting a story line, design preparation and props we were able to do the brief justice.
The project intended to bring a collection of photographs together that could be repurposed across web, socials and emails. Creating a top level campaign per new product launches.
