Product & Merchandise
Turning cultural insight into products people want to wear, keep, and share.
Merchandise and product are some of the most tangible expressions of a brand. Done well, they create loyalty, revenue, and cultural impact. I design and direct capsules, collections, and cultural products that connect with audiences, rooted in identity, function, and story.
What I deliver in this space
Capsule collections — apparel and accessories designed for launch moments, collaborations, and cultural drops.
Club & institution merchandise — heritage-rooted programmes for sports teams, universities, and communities
Lifestyle product design — from concept sketches to launch-ready products across apparel, accessories, and print.Supplier management — short-lead and long-lead supply chain experience to ensure quality, fit, and delivery.
Why It Matters
Merchandise isn’t an afterthought. It’s how audiences physically connect with a brand. My role is to ensure product speaks with cultural relevance, creative clarity, and operational confidence — so it resonates, scales, and builds lasting brand value.
